MAC Cosmetics at New York Fashion Week S/S 2012

New York, NY (September 8, 2011) – Each year, M∙A∙C Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Istanbul, Barcelona, Mexico City, Miami Swimwear, NY Bridal, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear.

Starting September 8th in New York City, M•A•C’s international team of more than 275 makeup artists will open their kits and unleash their creativity, hitting the shows at Lincoln Center, Milk Studios and other venues throughout the city with the cutting edge makeup ideas, inspirations and techniques that will define the S/S 2012 season. M•A•C artists work closely with legendary makeup artists such as Diane Kendal, Charlotte Tilbury, Val Garland, James Kaliardos, Lucia Pieroni and Polly Osmond.

Working alongside New York’s most influential designers and makeup artists, this season M•A•C Artists will be backstage conceiving flawless looks for the runways at Proenza Schouler, Altuzarra, Prabal Gurung, Nicole Miller, Diane von Furstenberg, Carolina Herrera, Donna Karan, Ohne Titel, Jason Wu, Alexander Wang, Peter Som and many others.

John Demsey, Group President, The Esteé Lauder Companies says, “This season we are continuing to provide backstage makeup artistry and product for over 95 designers in New York and are deepening our relationship with designers and our brand. We will continue our support for Prabal Gurung on his S/S ’12 Fashion Show, as well as host a private dinner in celebration of his collection and this partnership. We are also working closely with Joseph Altuzarra and are excited to assist him in his decision to show in a space that is unique to his brand.”

M•A•C Cosmetics commitment to fashion is stronger than ever this season with an exciting line-up of M∙A∙C hosted events and dinners throughout the entire fashion week – uptown, downtown and everywhere in between.

MADE FASHION WEEK PRESENTED BY M•A•C

M•A•C Cosmetics is thrilled to continue as a sponsor of Milk Studios’ collective showing space. We will be supporting the overall initiative as well as each of the over 35 designers participating there by allowing them to have the opportunity to work closely with M•A•C’s pro team of artists who will help bring to life the designers’ vision for their spring 2012 collections.

FASHION’S NIGHT OUT
On September 8th M∙A∙C Cosmetics will kick off Fashion Week with Fashion’s Night Out. Beth Ditto will be at M•A•C Cosmetics SoHo store where she will be treating guests to a three song performance. Additionally, performance artists Gill & Jill Bumby will be providing “Fair and Honest Appraisals of Your Appearance.”

BOFFO PRESENTS BOFFO BUILDING FASHION 2011
BOFFO is a nonprofit arts and culture organization based in Manhattan that brings artists and designers together through exhibitions and events with the goal of fostering collaboration and creativity while pushing the boundaries of art and design. This Fall BOFFO will partner five fashion designers with five architects to transform 50 + 57 Walker Street in Manhattan into an original retail environment, rotating every two weeks. M•A•C Cosmetics will present the premiere installation from Nicola Formichetti & Gage/Clemenceau Architects at BOFFO Building Fashion 2011 that will be on view September 8 – 21, and is proud to sponsor the entire series. As a longtime friend and supporter of Formichetti, M•A•C is proud to continue their relationship by sponsoring BOFFO Building Fashion.

M∙A∙C PRABAL DINNER
Deepening the relationship between M∙A∙C and CFDA award winner designer Prabal Gurung, The Estée Lauder Companies, Group President John Demsey and M∙A∙C will host a dinner in celebration of Prabal’s Spring 2012 collection.

DAPHNE GUINNESS EXHIBITION AT THE MUSEUM FIT
On September 15th Fashion Week comes to a close as M•A•C Cosmetics will be one of several sponsors to support the opening reception of Daphne’s exhibition at The Museum at FIT. The exhibit will feature approximately 100 garments and accessories from both her personal collection of notable designers as well as those of her own design to be displayed from September 16, 2011 through January 7, 2012.

NEW PRODUCTS ARE PUT TO TEST BACKSTAGE
To create the season’s key beauty trends, makeup artists need the newest and most advanced products on hand – the latest finishes, formulations, shades and beauty innovations are all essential. Fashion shows around the world play a critical role in the M•A•C Product Development process. Artists use this unique opportunity to test-drive M•A•C’s very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways of New York, London, Milan, and Paris. If the texture, color, application or finish aren’t up to scratch, artists let M•A•C’s Product Development team know what needs tweaking. The end result: the perfect formula that works equally in the hands of a professional makeup artist and the regular customer.

FOLLOW M•A•C FOR THE ULTIMATE FASHION WEEK BEAUTY SCOOP
Launching September 9, 2011, follow M•A•C on Tumblr for exclusive beauty visuals and video content direct from backstage. M•A•C will publish from each of the four major RTW cities and additional markets where you’ll find M•A•C artists in action. When Fashion Week S/S 2012 closes, M•A•C will continue to share unique content from behind-the-scenes at M•A•C events around the globe. For total access, follow M•A•C at maccosmetics.tumblr.com.

M•A•C Senior Artists continue to take Twitter followers with them around the globe and backstage at Fashion Week. Get in-the-moment trend details, application tricks, quotes, glimpses of the latest looks and the ultimate lowdown on the products everyone’s buzzing about. Visit macartiststweets.com for easy access to the Twitter feeds for more than 40 M•A•C Senior Artists.

ABOUT M•A•C COSMETICS
M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M•A•C is now sold in 78 countries/territories worldwide. Become M•A•C fan at facebook.com/maccosmetics. View M•A•C YouTube and follow our M•A•C Artists on http://www.macartiststweets.com/. For a M•A•C location visit maccosmetics.com.

 

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Beauty Ebooks

When I was still on residency training, ebooks were a big help to carry around tons of information in one gadget, the palm top or cell phone. We were training for specialty areas and not growing muscles to be the next Arnold Schwarzeneger, so Instead of carrying the full volumes of the actual books, the ebooks were our security blankets.

The ebooks, however, are not limited to academic resources.  Makeup books and style guides can also be downloaded and carried around. The following are just some of the best-selling beauty books you might want to indulge on:

Bobbi Brown Makeup Manual. It’s a must-have for beauty addicts containing the tips and techniques for proper makeup application plus thorough step by step directions .

Each chapter has thorough step-by-step basic directions for makeup application and easy-to-follow photographs and line drawings, along with Bobbi’s expert, yet assuring, advice. Plus, there’s a groundbreaking section of the book that will be of special interest to women who’ve wanted to know how makeup stylists do what they do: the top beauty secrets only these artists know, essential equipment to keep on hand, how to break into the business, and how to work with photographers and celebrities.

Clueless about which makeups to buy? “The Beauty Buyble” ebook by Paula Conway is a handy guide to shopping smart in the cosmetics counter.

The Beauty Buyble is a one-stop reference to the year’s best beauty buys and products. It takes out the guesswork, making it easier for you to find the best hair care, makeup, skin care, and beauty tools available on the market. This helpful, accessible book lists products in the low-,middle-, and high-end product range so you can find the product that’s right for you and that will truly enhance your beauty. The clean, concise format helps you find just what you need-and the authors offer advice from celebrity hair stylists, makeup artists, and real women to help you get the best out of your beauty purchases!

Even Eve Pearl’s makeup corrective tips on “Plastic Surgery without the Surgery” is now available on ebook format.

With easy-to-follow, professional secrets and four-color photos throughout, Eve Pearl, the Emmy Award-winning makeup artist from ABC’s The View, teaches readers to lift their eyes, enlarge their breasts, plump their lips, reduce their nose size, and much more. From eyelift to facelift, readers will be amazed at the results-without the pain, the risk, or the cost of surgery!

If you’d rather save the trees and have the ebook version, these are all readily sold online. Plus, if you don’t want to brave the traffic, they could be a perfect Christmas present as well!

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Organic Body Products

Health-conscious beauty advocates would tell you to think twice about splurging on a product which may not be good for you in the long run. Potentially toxic preservatives could be a threat, especially for those who have delicate health issues. As a cancer survivor myself, I’ve been told the same thing by my alternative medicine doctor. Since she knew that beauty is one of the things that motivates me to keep living, I was advised to examine the body products I use for primping up.

Organic products are the healthier alternatives because  they do not contain the red flag ingredients that can possibly reprogram one’s body circuits. Although mainstream merchandises are the cheaper and more accessible options, organic goods are understandably priced  a little higher because of the extra time and effort needed to come up with a safe and quality product.  In addition, the ingredients of the organic variety are doubly difficult to cultivate without the use of pesticides and other harmful chemicals, hence requiring additional investments.

Instead of the ordinary lotion sold in supermarkets, you can always slather on a botanical body butter which is the safer way to moisturize your skin. An example is the HotHouse Botanicals Bergamot/Ylang-Ylang Body butter which is on sale at 20% off until November 20. Its special organic ingredients of Shea Butter, Cocoa Butter, Coconut Oil, and Rose Hip Oil aid in reviving severely dry or cracked skin. The less than 1% preservative used contains no formaldehyde or parabens, a notorious ingredient that has been associated with breast cancer.

If bathing in the relaxing scent of Vanilla is your thing, you might as well enjoy the benefits of Dead Sea bath salts which are rich in minerals to relieve muscle pains and dry skin, combined with soothing aroma to make bath time a blissful experience. Just dissolve a handful into warm bathwater and soak yourself in it for 20 to 30 minutes.

Whatever organic product you decide to splurge on, be sure to check the ingredients and see if they came from licensed suppliers. With the rising popularity of healthy alternatives, it would be wise to protect yourself from manufacturers that cash in on products that are falsely claimed to be organic.

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Labeling Your Goods

I’ve been thinking lately of putting up a small business. Ideas have been sprouting, confusing me all the more on which products I should offer. If I had my way, I’d like to formulate my own cosmetics. A long shot, I know, considering the competition. I’m no Fanny Serrano or Patrick Rosas who have built a strong following as make up artists before they created their own makeup lines. If I can come up with a miracle potion, I guess that would be an easier route but for now, do help pull me back to reality.

One of the exciting parts of coming up with your own brand of products is the packaging and labeling of your goods. Hmm… I could think of various spunky names for them. I am trying to picture how they would look on top of my products. If only I had the merchandise to start with. Oh well.

For those who actually have something to sell and are starting small, online printing services may be a better option for private labeling than expensive print shops which only accept bulk orders. Design your stickers and order them for a minimum cost. If you want posters for your establishment, you can likewise order prints at an affordable price. If you’re vain enough, you can put yourself in the poster and pose like Angelina Jolie, as though you’re you’re promoting a movie. This can be useful if you’re advertising your services as a makeup artist, for example. But do keep the pose modest.

Speaking of makeup artists services, having your own brochures for rates and packages is an effective means of attracting more clients. Distribute it during fairs or leave copies at the offices of events coordinators.  Look around online for printing services where you can order professionally made brochures.

The labeling may be secondary to the quality of the product itself you’re selling or the services you are offering but it could tell a lot about you.  Let your label speak for what’s inside it. Make the printing simple yet elegant, sophisticated yet affordable.

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Fashion and The City

Just finished watching one of my favorite 80′s movie: “The Mannequin” the Kim Catrall and Andrew McCarthy  flick which catapulted the song ” Nothing’s Gonna Stop Us Now” to the top of the music charts. Don’t ask how old I was when the movie became a  hit.

I was amazed at how  Kim Catrall evolved from the sweetheart doll into the bombshell character that she played in the popular TV series Sex and the City’s which I enjoyed as well.  Sad that they had to end it.

Speaking of “Sex and the City,” they are currently filming the sequel to the successful movie version released last year. News is that Catrall and Sarah Jessica Parker, the actress playing the role of the fashion savvy Carrie Bradshaw are not on speaking terms which is causing a lot of stress on the set of the current movie. Here’s hoping they iron out any differences between them. I’m a big fan of the two but I totally adore Carrie’s fashion sense. Well, who doesn’t?

In case you haven’t noticed, Carrie has been spotted a lot of times wearing Mikimoto Pearls as her fashion arsenals. She can wear that little black dress without looking too safe or boring by accentuating it with these signature pieces of jewelry. Lovely, isn’t it?

Mikimoto Kōkichi is the Japanese entrepreneur who discovered the methods for culturing pearls as jewelries, hence the name. Mikimoto pearls are fine, exquisite fashion accessories which are not at all the types that you would find in the flea market. They come at a cost but then with its quality, who could complain?  If you wanna strut just like Carrie, investing in these fabulous fashion accents may be a good start.

The slated date for release of the SATC Movie part 2 is on May 28, 2010. Mark your calendar, fashionistas!

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